Why Your Business Should Hire an SEO Company

All successful businesses understands the importance of a referral. Referrals require less work by the company, often times they do not have to do anything but satisfy their customers in order to receive one, and they are also the easiest sales to close. When somebody is referred to you by somebody they trust, they will automatically have faith in your business and the quality of the product or service you offer. If you were to guess, who do you think the greatest source of referral is for local businesses? If you are like most business owners you might say it’s friends and family, a local BNI group, or maybe the chamber of commerce. The truth is, however, that for many local businesses, Google is the king of referrals.

Think about it, how many times have you used Google in the last week alone when you needed the answer to a question, or needed to find something? In this day and age, when more and more people carry the internet with them wherever they go, the importance of Google has only grown. In the past, when people needed to find a local contractor, plumber, or lawyer, they would simply search the Yellow Pages. Nowadays, however, when consumers are looking for local businesses, they simply search Google. Google is very popular because it is so trusted. People know that Google will deliver them quality answers for the searches, that is why they use Google over other alternatives like Yahoo and Bing. Therefore, if your business ranks at the top of Google when people search for your service in your city, consumers will automatically trust your business. Customers who find you via a Google search will call your business and practically ask to become your customer.

Now that you understand the importance of ranking your businesses website high in the Google SERPs, you may be wondering how to actually do so. The answer is search engine optimization, most commonly referred to as SEO. SEO is the practice of optimizing your website so that it will rank at the top of Google. SEO involves two primary aspects: on-page optimization and off page optimization. On-page optimization entails creating optimized titles for your web pages and optimizing your on page text and images. Off page optimization mostly entails link building, which is the process of getting other websites to link back to your website.

Unfortunately, SEO is an ever changing field, and unless you have somebody who speacializes in SEO full time, you will simply not be able to compete. For this reason, it is recommended that you hire a Lansing SEO & Web Design Firm to rank your website for you. If you attempt to cut corners and try to do your SEO yourself, you will most likely end up penalizing your website. Would you try to perform surgery on yourself, or represent yourself in court? Of course not! Just like you would when it comes to hiring a surgeon or a lawyer, leave the SEO to the professionals.

The importance of Web Design

The first step to creating a new website for your business or personal use, is to come up with a design for that website. The design you are going to use will depend upon the purpose of your website. If your site is simply meant to be a personal blog, the design is not quite as important. In this scenario, all you will need is a design that will show your full blog post, and is not too distracting. After all, you will want your visitors to maintain focus on your blog posts, so you should avoid using loud colors and a distracting layout. If your website is for your business, you will want to optimize your site for conversion. This will require a lot more work and thought in order to ensure the maximum potential of your website.

If your website is for a business, it is recommended that you hire a professional web designer to create your website. You can hire a local free lancer or web design company for a one time fee. I would recommend that you do not opt for the cheapest option, but rather you look for the best quality, even if the cost is more. The reason being that having a professional and aesthetically pleasing website, that is optimized for conversion, will help your businesses generate more leads, sales, and revenues. Ultimately, the benefits derived from a superior web design will outweigh the costs difference between a low-end and high-end designer.

A website that looks professional will inspire confidence in the users that visit your site. On the other hand, your site could have more traffic than Google, but if your site loads slow, is not mobile responsive, and just looks awful, all of that traffic will lead to nothing. The reality is that your website is a reflection of your business, and having a professional website design can have a positive impact on your companies brand. By the same token, if you have a website that looks like crap, it will negatively affect your brand. People will automatically associate low quality with your business, and you will find that consumers who come across your website will be not only less likely to buy, but also less likely to spend a premium on any product or service you provide if they do end up buying. In many cases, just by having a nicer looking website, businesses can charge more for their services.

While having a beautiful looking site is highly recommended, the truth is that if you do not have any traffic to your website, your design is worthless. The best looking website in the world will not results in any sales for your business if nobody visits your site. For this reason, I would recommend hiring more than just a web designer, I would hire a web design & internet marketing company. Doing so will maximize all the benefits you can receive from having a well designed website. One company I personally recommend is Grand Rapids SEO, their web design and SEO team is unparallelled.

Bear With Us, Our Site is Under Construction

Hello, and welcome to our webpage. We are currently in the process of redesigning our new website and putting up new content. Our new site will focus on online web marketing. We ask that you continue to check back on our website as we will continue to roll out new and relevant content for you. We want our site to be your one stop shop for all your internet marketing needs, so please be patient as we will look to add a lot of great content for our readers.

For a little bit of an idea of the type of information we will provide you with, and to help hold you over until our new redesign is finally completed, watch the video below for a step by step internet marketing strategy guide.