All successful businesses understands the importance of a referral. Referrals require less work by the company, often times they do not have to do anything but satisfy their customers in order to receive one, and they are also the easiest sales to close. When somebody is referred to you by somebody they trust, they will automatically have faith in your business and the quality of the product or service you offer. If you were to guess, who do you think the greatest source of referral is for local businesses? If you are like most business owners you might say it’s friends and family, a local BNI group, or maybe the chamber of commerce. The truth is, however, that for many local businesses, Google is the king of referrals.
Think about it, how many times have you used Google in the last week alone when you needed the answer to a question, or needed to find something? In this day and age, when more and more people carry the internet with them wherever they go, the importance of Google has only grown. In the past, when people needed to find a local contractor, plumber, or lawyer, they would simply search the Yellow Pages. Nowadays, however, when consumers are looking for local businesses, they simply search Google. Google is very popular because it is so trusted. People know that Google will deliver them quality answers for the searches, that is why they use Google over other alternatives like Yahoo and Bing. Therefore, if your business ranks at the top of Google when people search for your service in your city, consumers will automatically trust your business. Customers who find you via a Google search will call your business and practically ask to become your customer.
Now that you understand the importance of ranking your businesses website high in the Google SERPs, you may be wondering how to actually do so. The answer is search engine optimization, most commonly referred to as SEO. SEO is the practice of optimizing your website so that it will rank at the top of Google. SEO involves two primary aspects: on-page optimization and off page optimization. On-page optimization entails creating optimized titles for your web pages and optimizing your on page text and images. Off page optimization mostly entails link building, which is the process of getting other websites to link back to your website.
Unfortunately, SEO is an ever changing field, and unless you have somebody who speacializes in SEO full time, you will simply not be able to compete. For this reason, it is recommended that you hire a Lansing SEO & Web Design Firm to rank your website for you. If you attempt to cut corners and try to do your SEO yourself, you will most likely end up penalizing your website. Would you try to perform surgery on yourself, or represent yourself in court? Of course not! Just like you would when it comes to hiring a surgeon or a lawyer, leave the SEO to the professionals.